Blog
GEO, AI search visibility, and how to get your brand in the answer.
Why Your Competitor Shows Up in ChatGPT and You Don't
It's rarely one thing. Usually it's the combination of third-party coverage, brand association strength, and how long they've been doing the groundwork.
How to Check If Your Business Shows Up in ChatGPT
Most business owners have never asked an AI model to recommend what they sell. Here is how to run that test properly — and what to do with what you find.
Where AI Search Actually Stands in 2026
The noise around AI search has been at a high pitch for two years. Cutting through it to understand what's actually happening is harder than it should be. Here's a grounded read on where things stand.
The Honest Truth About AI Search and Your Organic Traffic
The optimistic GEO story goes: get visible in AI search early, capture citations before your competitors, win. There's truth in that — but it's incomplete. Here's the part that usually gets skipped.
A GEO Audit You Can Run on Your Site This Afternoon
Most brands don't know their AI visibility — not because the information is unavailable, but because they haven't checked. Here's how to do it yourself without a specialist or a big budget.
Why Your Own Website Isn't Your Most Important GEO Asset
The homepage you've spent months on, the product pages you've rewritten six times — they're not the primary factor in whether AI models recommend you. The primary factor is what other people say about you.
How AI Models Decide What to Cite (And What to Skip)
There's no public ranking algorithm for AI citations. But the patterns are consistent enough across models that you can reason about what drives mention decisions — and more usefully, what causes content to get skipped.
GEO and SEO — What's Actually Different
Every few years something is declared the death of SEO. GEO isn't going to kill it either. But it does change some things — and being clear about which things helps you focus effort where it counts.
How to Get Your Brand Mentioned by AI Models
There's no prompt hack. No tag to add. No shortcut that works cleanly. What there is: a set of things that create the conditions for AI models to mention you — and they're mostly things you'd want to do anyway.
What Is the Model Context Protocol — and Why Are Businesses Starting to Pay Attention?
AI tools can already answer questions about your business. A new standard called MCP takes the next step: letting AI agents query your live data — availability, pricing, hours — directly. Here's what it is and where it's heading.
What Google's I/O 2026 Announcements Actually Mean for Your Site
Google called it the biggest upgrade to search in 25 years. At a billion monthly AI Mode users, it's already where a lot of searches are happening. Here's what it actually means.
llms.txt — the File Your Site Probably Doesn't Have Yet
There's a quiet convention spreading across the web that does for AI models what robots.txt did for search crawlers. Here's what it is, how it works, and whether you need it.
People Are Replacing Google With Chatbots. What That Means for Your Business.
A growing share of users — especially younger ones — now go to ChatGPT or Perplexity before they go to Google. Not for everything, but for the queries that matter most to your business.
Your Google Rankings and Your AI Visibility Are Two Different Numbers
You rank on page one. Your SEO looks healthy. Then you ask ChatGPT which tool to use — and your brand isn't in the answer. Here's why that happens and what closes the gap.
What is GEO? A Beginner's Guide to Generative Engine Optimisation
SEO optimised your site for Google. GEO optimises your brand for the AI models your customers now use to get answers. Here's what it means, why it matters, and where to start.